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	<title>The Lisa Company</title>
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	<link>http://www.thelisacompany.com</link>
	<description>an Evanston, IL-based writing, editing and research consulting firm.</description>
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		<title>Blog</title>
		<link>http://www.thelisacompany.com/?p=1431</link>
		<comments>http://www.thelisacompany.com/?p=1431#comments</comments>
		<pubDate>Thu, 26 Jan 2012 16:41:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.thelisacompany.com/?p=1431</guid>
		<description><![CDATA[Lisa Holton&#8217;s sites, blogs and social media: The Lisa Company: Home website. The Lisa Blog: Companion blog for The Lisa Company. Really Simple Video: The video partnership of The Lisa Company and Burlingham Productions. &#160; Contact me if you&#8217;d like to talk about an upcoming project. ______________________ Lisa on Facebook,  Twitter,  LinkedIn, MediaBistro and Google+ . Really Simple Video on Facebook, Twitter and YouTube Home]]></description>
				<content:encoded><![CDATA[<p><strong><span style="text-decoration: underline;">Lisa Holton&#8217;s sites, blogs and social media:</span></strong></p>
<p><a href="http://www.thelisacompany.com/">The Lisa Company:</a> Home website.</p>
<p><a href="http://thelisablog.com/">The Lisa Blog: </a>Companion blog for The Lisa Company.</p>
<p><a href="http://www.ReallySimpleVideo.com">Really Simple Video</a>: The video partnership of <a href="http://www.thelisacompany.com">The Lisa Company</a> and <a href="http://www.burlingham.com">Burlingham Productions.</a></p>
<p>&nbsp;</p>
<p><a href="mailto:Lisa@TheLisaCompany.com">Contact me</a> if you&#8217;d like to talk about an upcoming project.</p>
<p>______________________</p>
<p>Lisa on <a href="https://www.facebook.com/TheLisaCompany">Facebook,</a>  <a href="https://twitter.com/#!/LisaAHolton">Twitter</a>,  <a href="http://www.linkedin.com/in/lisaholton">LinkedIn</a>, <a href="http://www.mediabistro.com/fm/PD.asp?srtp=1&amp;p=1&amp;frme=False&amp;user_id=193067">MediaBistro</a> and <a href="https://plus.google.com/101507348235030941734/about?hl=en">Google+ </a>.</p>
<p>Really Simple Video on <a href="http://www.facebook.com/pages/Really-Simple-Video/167482283330267?sk=wall">Facebook, </a><a href="https://twitter.com/#!/ReallySimpleVid">Twitter</a> and <a href="http://www.youtube.com/user/ReallySimpleVideo11">YouTube</a></p>
<p><a href="http://www.thelisacompany.com/">Home</a></p>
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		<title>Partners</title>
		<link>http://www.thelisacompany.com/?p=1409</link>
		<comments>http://www.thelisacompany.com/?p=1409#comments</comments>
		<pubDate>Thu, 26 Jan 2012 16:11:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.thelisacompany.com/?p=1409</guid>
		<description><![CDATA[I work with many talented partners on projects. Here are a few: Burlingham Productions: At their own studio and in our joint venture Really Simple Video, Bill and Elliot Burlingham have a combined 40 years of experience producing video and quality photography for corporations, nonprofits and individuals. Tom Kosak and Aggie Toppins: Design visionaries, great people, intuitive [...]]]></description>
				<content:encoded><![CDATA[<p>I work with many talented partners on projects. Here are a few:</p>
<p><a href="http://www.ReallySimpleVideo.com">Burlingham Productions:</a> At their own studio and in our joint venture <a href="http://www.reallysimplevideo.com">Really Simple Video</a>, Bill and Elliot Burlingham have a combined 40 years of <a href="http://www.reallysimplevideo.com/?page_id=2">experience</a> producing video and quality photography for corporations, nonprofits and individuals.</p>
<p><a href="http://www.tomkosakdesign.com/">Tom Kosak </a>and <a href="http://www.aggietoppins.com/">Aggie Toppins:</a> Design visionaries, great people, intuitive as all get-out about you and your work. Don&#8217;t hesitate to talk to them about your next project.</p>
<p><a href="http://annmariemakeup.com/">Ann Marie Weinert:</a> Superlative makeup artist by day, superlative actress and performance artist by night. We work with Annie on most of our productions. If you&#8217;re going in front of any camera, you need Annie.</p>
<p><a href="http://www.archivesconsultants.com/Archives_Consultants/HOME.html">Kenamore &amp; Klinkow, LLC:</a> Archival services for companies, nonprofits and individual families. We work in collaboration on <a href="http://www.thelisacompany.com/?page_id=568">corporate history</a> projects.</p>
<p>&nbsp;</p>
<p><a href="mailto:Lisa@TheLisaCompany.com">Contact me</a> if you&#8217;d like to talk about an upcoming project.</p>
<p>______________________</p>
<p>Lisa on <a href="https://www.facebook.com/TheLisaCompany">Facebook,</a>  <a href="https://twitter.com/#!/LisaAHolton">Twitter</a>,  <a href="http://www.linkedin.com/in/lisaholton">LinkedIn</a>, <a href="http://www.mediabistro.com/fm/PD.asp?srtp=1&amp;p=1&amp;frme=False&amp;user_id=193067">MediaBistro</a> and <a href="https://plus.google.com/101507348235030941734/about?hl=en">Google+ </a>.</p>
<p>Really Simple Video on <a href="http://www.facebook.com/pages/Really-Simple-Video/167482283330267?sk=wall">Facebook, </a><a href="https://twitter.com/#!/ReallySimpleVid">Twitter</a> and <a href="http://www.youtube.com/user/ReallySimpleVideo11">YouTube</a></p>
<p><a href="http://www.thelisacompany.com/">Home</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Digital Content</title>
		<link>http://www.thelisacompany.com/?p=701</link>
		<comments>http://www.thelisacompany.com/?p=701#comments</comments>
		<pubDate>Fri, 17 Jun 2011 22:57:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media and Networking]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.thelisacompany.com/?p=701</guid>
		<description><![CDATA[I produce well-reported narrative content for the print and digital worlds. Doing that successfully means experience in multiple platforms: Articles, social media, reports, blogs, website content and video for major companies, universities, nonprofits and publications. My archive. Contact me if you&#8217;d like to talk about an upcoming project. ______________________ Lisa on Facebook,  Twitter,  LinkedIn, MediaBistro and Google+ . Really Simple Video on Facebook, Twitter and YouTube Home [...]]]></description>
				<content:encoded><![CDATA[<p>I produce well-reported narrative content for the print and digital worlds.</p>
<p>Doing that successfully means experience in multiple platforms: Articles, social media, reports, blogs, website content and video for major companies, universities, nonprofits and publications. <a href="http://www.thelisacompany.com/?page_id=268">My archive.</a></p>
<p><a href="mailto:Lisa@TheLisaCompany.com">Contact me</a> if you&#8217;d like to talk about an upcoming project.</p>
<p>______________________</p>
<p>Lisa on <a href="https://www.facebook.com/TheLisaCompany">Facebook,</a>  <a href="https://twitter.com/#!/LisaAHolton">Twitter</a>,  <a href="http://www.linkedin.com/in/lisaholton">LinkedIn</a>, <a href="http://www.mediabistro.com/fm/PD.asp?srtp=1&amp;p=1&amp;frme=False&amp;user_id=193067">MediaBistro</a> and <a href="https://plus.google.com/101507348235030941734/about?hl=en">Google+ </a>.</p>
<p>Really Simple Video on <a href="http://www.facebook.com/pages/Really-Simple-Video/167482283330267?sk=wall">Facebook, </a><a href="https://twitter.com/#!/ReallySimpleVid">Twitter</a> and <a href="http://www.youtube.com/user/ReallySimpleVideo11">YouTube</a></p>
<p><a href="http://www.thelisacompany.com/">Home</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<item>
		<title>Articles</title>
		<link>http://www.thelisacompany.com/?p=33</link>
		<comments>http://www.thelisacompany.com/?p=33#comments</comments>
		<pubDate>Sun, 08 May 2011 21:43:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Lisa Holton]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.thelisacompany.com/?p=33</guid>
		<description><![CDATA[I began my career as a reporter in the Business Section of the Chicago Sun-Times. As a freelance writer, I write solo and serial content for print, online and custom publications. My beats: Management and governance Personal finance and consumer spending Legal industry trends and people Corporate history Small business and entrepreneurship Corporate sustainability and [...]]]></description>
				<content:encoded><![CDATA[<p>I began my <a href="http://www.thelisacompany.com/?page_id=4">career</a> as a reporter in the Business Section of the <em>Chicago Sun-Times.</em> As a freelance writer, I write solo and serial content for print, online and custom publications.</p>
<p><span style="text-decoration: underline;">My beats:</span></p>
<ul>
<li>Management and governance</li>
<li>Personal finance and consumer spending</li>
<li>Legal industry trends and people</li>
<li><a href="http://www.thelisacompany.com/?page_id=568">Corporate history</a></li>
<li>Small business and entrepreneurship</li>
<li>Corporate sustainability and green practices</li>
<li>Adult and mid-career education</li>
<li>Volunteerism</li>
</ul>
<p>For my most recent work, please check my <a href="http://www.thelisacompany.com/?page_id=268">archive.</a> Other samples are available.</p>
<p>&nbsp;</p>
<div></div>
<div>If you&#8217;d like to discuss a project, please <a href="mailto:Lisa@TheLisaCompany.com">contact me.</a></div>
<div>
<p>______________________</p>
<p>Lisa on <a href="https://www.facebook.com/TheLisaCompany">Facebook,</a>  <a href="https://twitter.com/#!/LisaAHolton">Twitter</a>,  <a href="http://www.linkedin.com/in/lisaholton">LinkedIn</a>, <a href="http://www.mediabistro.com/fm/PD.asp?srtp=1&amp;p=1&amp;frme=False&amp;user_id=193067">MediaBistro</a> and <a href="https://plus.google.com/101507348235030941734/about?hl=en">Google+ </a>.</p>
<p>Really Simple Video on <a href="http://www.facebook.com/pages/Really-Simple-Video/167482283330267?sk=wall">Facebook, </a><a href="https://twitter.com/#!/ReallySimpleVid">Twitter</a> and <a href="http://www.youtube.com/user/ReallySimpleVideo11">YouTube</a></p>
<p><a href="http://www.thelisacompany.com/">Home</a></p>
<div></div>
</div>
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		<item>
		<title>Editing</title>
		<link>http://www.thelisacompany.com/?p=22</link>
		<comments>http://www.thelisacompany.com/?p=22#comments</comments>
		<pubDate>Sun, 08 May 2011 21:35:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Editing]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.thelisacompany.com/?p=22</guid>
		<description><![CDATA[Whether you call it editing or ghostwriting, it&#8217;s all about collaboration. Every editing assignment is different. Some clients need little more than basic editing and proofreading on a manuscript. Others need help writing or refocusing a project from scratch. I do both. My specialty is writing about business, money and workplace topics, and I produce books, articles, reports, histories and digital [...]]]></description>
				<content:encoded><![CDATA[<p>Whether you call it editing or ghostwriting, it&#8217;s all about collaboration.</p>
<p>Every editing assignment is different. Some clients need little more than basic editing and proofreading on a manuscript. Others need help writing or refocusing a project from scratch.</p>
<p>I do both.</p>
<p>My specialty is writing about business, money and workplace topics, and I produce <a href="http://www.thelisacompany.com/?page_id=242">books</a>, <a href="http://www.thelisacompany.com/?page_id=268">articles</a>, <a href="http://www.thelisacompany.com/?page_id=495">reports</a>, <a href="http://www.thelisacompany.com/?page_id=568">histories </a>and <a href="http://www.thelisacompany.com/?cat=12">digital content</a>. Before I accept any assignment, I always ask a wide variety of questions about your idea, timeline, audience and final goals.</p>
<p>That process will tell you whether I&#8217;m the right editor for you.</p>
<p><a href="mailto:Lisa@TheLisaCompany.com">Contact me</a> if you&#8217;d like to discuss a project.</p>
<p>______________________</p>
<p>Lisa on <a href="https://www.facebook.com/TheLisaCompany">Facebook,</a>  <a href="https://twitter.com/#!/LisaAHolton">Twitter</a>,  <a href="http://www.linkedin.com/in/lisaholton">LinkedIn</a>, <a href="http://www.mediabistro.com/fm/PD.asp?srtp=1&amp;p=1&amp;frme=False&amp;user_id=193067">MediaBistro</a> and <a href="https://plus.google.com/101507348235030941734/about?hl=en">Google+ </a></p>
<p>Really Simple Video on <a href="http://www.facebook.com/pages/Really-Simple-Video/167482283330267?sk=wall">Facebook, </a><a href="https://twitter.com/#!/ReallySimpleVid">Twitter</a> and <a href="http://www.youtube.com/user/ReallySimpleVideo11">YouTube</a></p>
<p><a href="http://www.thelisacompany.com/">Home</a></p>
<div></div>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Video</title>
		<link>http://www.thelisacompany.com/?p=20</link>
		<comments>http://www.thelisacompany.com/?p=20#comments</comments>
		<pubDate>Sun, 08 May 2011 21:35:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Video]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Web video]]></category>

		<guid isPermaLink="false">http://www.thelisacompany.com/?p=20</guid>
		<description><![CDATA[&#160; &#160; &#160; &#160; Text and video go together. I am one of three partners in Really Simple Video, an Evanston, Ill. production venture that creates short-form web video for professionals, corporations, nonprofits and universities. Our team develops: Podcasts for executives and institutions Online training videos that employees can watch anytime Mini-documentaries that introduce businesses, [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.thelisacompany.com/wp-content/uploads/2011/05/RSV.jpg"><img class="alignleft size-full wp-image-1565" title="" src="http://www.thelisacompany.com/wp-content/uploads/2011/05/RSV.jpg" alt="" width="104" height="84" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Text and video go together. I am one of three <a href="http://www.reallysimplevideo.com/?page_id=2">partners</a> in <a href="http://www.youtube.com/user/ReallySimpleVideo11">Really Simple Video,</a> an Evanston, Ill. production venture that creates short-form web video for professionals, corporations, nonprofits and universities.</p>
<p>Our team develops:</p>
<ul>
<li><a href="http://www.youtube.com/user/ReallySimpleVideo11#p/u/6/0SSBh8nstNE">Podcasts</a> for executives and institutions</li>
<li>Online <a href="http://www.youtube.com/user/ReallySimpleVideo11#p/u/4/_QozVS5Cjt4">training videos</a> that employees can watch anytime</li>
<li><a href="http://www.youtube.com/user/ReallySimpleVideo11#p/u/3/lUTyTBqmNAQ">Mini-documentaries</a> that introduce businesses, <a href="http://www.youtube.com/user/ReallySimpleVideo11#p/u/0/sWHBRBIa4vQ">institutions</a> or <a href="http://www.youtube.com/user/ReallySimpleVideo11#p/u/2/0w6ShnfAmk0">products</a></li>
<li>Interviews that <a href="http://www.youtube.com/user/ReallySimpleVideo11#p/u/1/gNiJZWFoktY">inform</a> and <a href="http://www.youtube.com/user/ReallySimpleVideo11#p/u/5/XDMzwFW0T0k">entertain</a></li>
</ul>
<p>I&#8217;m an experienced newspaper and magazine <a href="http://www.thelisacompany.com/?page_id=4">journalist,</a> and I also supply <a href="http://www.thelisacompany.com/?page_id=268">print</a> and <a title="Social Media Copywriting" href="http://www.thelisacompany.com/?p=701">social media</a> content support for all of our video projects &#8212; versatility you won&#8217;t see at many production companies.</p>
<p><a href="mailto:Lisa@TheLisaCompany.com">Contact me</a> if you&#8217;d like to discuss a project.</p>
<p>______________________</p>
<p>Lisa on <a href="https://www.facebook.com/TheLisaCompany">Facebook,</a>  <a href="https://twitter.com/#!/LisaAHolton">Twitter</a>,  <a href="http://www.linkedin.com/in/lisaholton">LinkedIn</a>, <a href="http://www.mediabistro.com/fm/PD.asp?srtp=1&amp;p=1&amp;frme=False&amp;user_id=193067">MediaBistro</a> and <a href="https://plus.google.com/101507348235030941734/about?hl=en">Google+ </a></p>
<p>Really Simple Video on <a href="http://www.facebook.com/pages/Really-Simple-Video/167482283330267?sk=wall">Facebook, </a><a href="https://twitter.com/#!/ReallySimpleVid">Twitter</a> and <a href="http://www.youtube.com/user/ReallySimpleVideo11">YouTube</a></p>
<p><a href="http://www.thelisacompany.com/">Home</a></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Books</title>
		<link>http://www.thelisacompany.com/?p=13</link>
		<comments>http://www.thelisacompany.com/?p=13#comments</comments>
		<pubDate>Sun, 08 May 2011 21:29:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Corporate Histories]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.thelisacompany.com/?p=13</guid>
		<description><![CDATA[I produce books in print and digital form. I&#8217;m a published author and professional ghostwriter of nonfiction books on business, money and workplace topics. I also produce corporate histories and work in collaboration with a video team to support those projects. My experience: Books: I&#8217;ve produced 15 commercially published books and eBooks as an author and [...]]]></description>
				<content:encoded><![CDATA[<p>I produce books in print and digital form.</p>
<p>I&#8217;m a published <a href="http://www.amazon.com/Lisa-Holton/e/B001HMQXO2">author</a> and professional ghostwriter of nonfiction books on business, money and workplace topics. I also produce <a href="http://www.thelisacompany.com/?page_id=568">corporate histories</a> and work in collaboration with a<a href="http://www.reallysimplevideo.com"> video team</a> to support those projects. My experience:</p>
<p><strong>Books:</strong> I&#8217;ve produced 15 commercially published books and eBooks as an author and as a <a title="Ghostwriting" href="http://www.thelisacompany.com/?p=22">ghostwriter</a> for busy leaders. <a href="http://www.thelisacompany.com/?page_id=242">All titles</a>.</p>
<p><strong>eBooks: </strong>Digital books &#8212; histories, customer guides, employee handbooks and event books &#8212; allow institutions to publish information in a concise and easy-to-update form online. I coordinate all project tasks &#8212; information gathering, writing, design and upload.</p>
<p><strong>Corporate Histories: </strong>As a longtime business journalist, I&#8217;ve always loved telling the <a href="http://www.thelisacompany.com/?page_id=568">stories</a> of businesses and the people who build them. I act as project manager, writer or both, bringing in team members to handle editing, archival work, design, printing and video production as needed. I&#8217;m also a listed independent researcher with the <a href="http://www.chicagohs.org/documents/research/resources/CHM-FreelanceResearchers.pdf">Chicago History Museum </a>and the <a href="http://www.loc.gov/rr/main/inforeas/researchers.pdf">Library of Congress</a> on business topics.</p>
<p>&nbsp;</p>
<p><a href="mailto:Lisa@TheLisaCompany.com">Contact me</a> if you&#8217;d like to talk about an upcoming project.</p>
<p>______________________</p>
<p>Lisa on <a href="https://www.facebook.com/TheLisaCompany">Facebook,</a>  <a href="https://twitter.com/#!/LisaAHolton">Twitter</a>,  <a href="http://www.linkedin.com/in/lisaholton">LinkedIn</a>, <a href="http://www.mediabistro.com/fm/PD.asp?srtp=1&amp;p=1&amp;frme=False&amp;user_id=193067">MediaBistro</a> and <a href="https://plus.google.com/101507348235030941734/about?hl=en">Google+ </a></p>
<p>Really Simple Video on <a href="http://www.facebook.com/pages/Really-Simple-Video/167482283330267?sk=wall">Facebook, </a><a href="https://twitter.com/#!/ReallySimpleVid">Twitter</a> and <a href="http://www.youtube.com/user/ReallySimpleVideo11">YouTube</a></p>
<p><a href="http://www.thelisacompany.com/">Home</a></p>
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		<title>Introduction</title>
		<link>http://www.thelisacompany.com/?p=15</link>
		<comments>http://www.thelisacompany.com/?p=15#comments</comments>
		<pubDate>Sun, 08 May 2011 20:33:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Lisa Holton is an independent writer, editor and producer. A former Chicago Sun-Times Business Editor and reporter, Lisa formed The Lisa Company in 1998 to create audience-specific and easy-to-understand content for publications, institutions and universities. As an experienced project manager, team member or soloist, Lisa delivers: Articles for print and digital publications; editing services for [...]]]></description>
				<content:encoded><![CDATA[<p><a title="About" href="http://www.thelisacompany.com/?page_id=4">Lisa Holton</a> is an independent writer, editor and producer. A former <span style="color: #000000;"><em>Chicago Sun-Times</em> </span>Business Editor and reporter, Lisa formed <a title="About The Lisa Company" href="http://www.thelisacompany.com/?page_id=358">The Lisa Company</a> in 1998 to create audience-specific and easy-to-understand content for publications, institutions and universities.</p>
<p>As an experienced project manager, team member or soloist, Lisa delivers: <a href="http://www.thelisacompany.com/?cat=10">Articles</a> for print and digital publications; <a href="http://www.thelisacompany.com/?cat=7">editing services</a> for books and reports and <a href="http://www.thelisacompany.com/?cat=6">multimedia</a> writing, editing and production through <a href="http://www.reallysimplevideo.com/">Really Simple Video.</a></p>
<p><a href="mailto: Lisa@TheLisaCompany.com">Contact Lisa</a> if you have a project to discuss. Here&#8217;s her <a href="http://www.thelisacompany.com/?page_id=4">bio</a>, <a href="http://www.thelisacompany.com/?page_id=351">client list</a> and <a href="http://www.thelisacompany.com/?page_id=268">archive.</a></p>
<p>________________</p>
<p>Lisa on <a href="http://www.facebook.com/pages/The-Lisa-Company/116603695091825?sk=wall">Facebook</a>,  <a href="https://twitter.com/#!/LisaAHolton">Twitter</a>,  <a href="http://www.linkedin.com/in/lisaholton">LinkedIn</a>, <a href="http://www.mediabistro.com/fm/PD.asp?srtp=1&amp;p=1&amp;frme=False&amp;user_id=193067">MediaBistro</a> and <a href="https://plus.google.com/101507348235030941734/about?hl=en">Google+ </a>.</p>
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		<pubDate>Sun, 08 May 2011 19:54:24 +0000</pubDate>
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		<description><![CDATA[Think you&#8217;ll never be able to afford solar power or an electric car? Entrepreneurs are rethinking financing strategies for Green products that could increase accessibility and lower costs for a real mass market. &#8220;Environomics&#8221; &#8211; Lisa&#8217;s September 2012 Business Idea essay in Spirit magazine, Southwest Airlines&#8217; monthly in-flight publication. &#160; &#160; &#160; &#160; &#160; &#160; Lisa writes [...]]]></description>
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<div>Think you&#8217;ll never be able to afford solar power or an electric car? Entrepreneurs are rethinking financing strategies for Green products that could increase accessibility and lower costs for a real mass market. <a href="http://www.thelisacompany.com/wp-content/uploads/2011/05/SWS-Sept.-12-Environmetrics.pdf">&#8220;Environomics&#8221;</a> &#8211; Lisa&#8217;s September 2012 Business Idea essay in <em><a href="http://www.spiritmag.com/">Spirit</a></em> magazine, Southwest Airlines&#8217; monthly in-flight publication.</div>
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<p><a href="http://www.thelisacompany.com/wp-content/uploads/2011/05/thomas_suneil.jpg"><img class="alignleft  wp-image-1695" src="http://www.thelisacompany.com/wp-content/uploads/2011/05/thomas_suneil.jpg" alt="" width="168" height="132" /></a></p>
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<p>Lisa writes about the legal business including an ongoing series profiling in-house attorneys at California&#8217;s major corporations and nonprofits for <a href="http://www.spiritmag.com/click_this/article/environomics/">The Recorder.</a> Here&#8217;s her latest profile : <a href="http://www.thelisacompany.com/wp-content/uploads/2011/05/TR-Liquid-Robotics-6.28.121.pdf">Suneil Thomas</a>, GC of Liquid Robotics.</p>
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<p>Corporate sustainability: Marks &amp; Spencer&#8217;s <a href="http://www.thelisacompany.com/wp-content/uploads/2011/05/GB-Marks-Spencer3.pdf">Plan A initiative</a> at <a href="http://www.greenbiz.com/">GreenBiz.com</a>.</p>
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