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Marketing by the Dashboard Light
by Pat LaPointe
Marketing NPV
2005

Marketing measurement for the new millennium.

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Authored Titles
For Members Only: A History and Guide to Chicago's Oldest Private Clubs >>
The Encyclopedia of Financial Planning >>
The Essential Dictionary of Real Estate >>
How to be a Value Investor >>

Edited/Researched Titles
Rental Property Investing: Know When to Buy, Hold and Flip >>
Marketing by the Dashboard Light >>
Are You Ready to Incorporate? >>
Buying a Franchise >>
College Majors that Work >>
100 Ways to Cut the High Cost of Attending College >>
Strategic Planning for the Family Business >>